Venue: Las Vegas International Convention and Exhibition Center

Exhibition time: February 5-7, 2025

Exhibition cycle: one year

Organizer: American Motorcycle Industry Association

Exhibition scale: 8000 square meters, 350 exhibitors, 8000 professional visitors (last exhibition data)

Exhibition Introduction:

The American International Motorcycle Show AIMExpo is the largest motorcycle show in North America and the most important power sports trade show in North America, with international influence. The exhibition brought together more than 900 motorcycle, bicycle and accessories enterprises, media and dealers from nearly 50 countries around the world. More than 35000 professionals from more than 20 countries in Europe and America (30% of the professional audience from South American countries) visited the exhibition. Through efficient and dynamic B2B and B2C platforms, the supply and demand sides have established a strategic partnership. International major brand motorcycle companies such as Harley-Davidson, Yamaha, Suzuki, Kawasaki and Honda all participated in the exhibition. The exhibition is held once a year and covers an area of 8000 square meters in 2024. There are 350 exhibitors and 8000 professional visitors. The exhibition has become the most influential professional two-wheeler exhibition in the North American market. Hosted by the American Motorcycle Industry Association and open only to dealers and industry professionals, the AIMExpo provides an immersive experience for the power sports industry that allows key brands, manufacturers, dealers, distributors, media and influencers to engage, learn about and discuss the important issues facing the industry today. Power sports generates more than $39.9 billion in consumer spending annually, and the show will push the boundaries of industry engagement and enhance the power sports experience for everyone.

In terms of market size:

Great growth potential: The United States is a major consumer of motorcycles and bicycles. In the past 10 years, there have been a large number of road and off-road motorcycles registered in China, and the total market sales are considerable. With the continuous recovery of the economy, the purchasing power of consumers will increase, which will prompt more people to consider buying motorcycles as a means of transportation or leisure and entertainment equipment, which will lead to the expansion of the market scale of motorcycle exhibitions.

The market share of electric two-wheeled vehicles is expected to increase: the improvement of environmental awareness and the promotion of related policies have made consumers' demand for electric motorcycles continue to grow. At the 2025 exhibition, electric motorcycles and related parts will become an important display content, attracting more attention and investment, and promoting the development of the industry.

In terms of the competitive landscape:

International brand advantages are obvious: Harley-Davidson, Yamaha, Suzuki, Kawasaki and Honda and other major international brand motorcycle companies usually participate in the exhibition. With their strong brand influence, advanced technology and rich product lines, they occupy the exhibition. Important position. These brands will showcase the latest models and technologies, attracting a large audience and potential customers.

Home Brands: U.S. motorcycle manufacturers use home court advantage to showcase their products and services to compete with international brands. Local brands may have a better understanding of the demand characteristics of the U.S. market and have certain advantages in after-sales service and customization.

Emerging brands bring challenges: With the development of emerging fields such as electric motorcycles, some emerging motorcycle brands may use the exhibition platform to show their innovative products and technologies, trying to emerge in the market, and bring certain traditional brands Competitive pressure.

Development trend:

Electrification: The share of electric motorcycles in the global market is gradually increasing. Exhibitors may introduce more high-performance, long-range electric motorcycle products, as well as advanced battery technology, charging facilities and other supporting equipment.

Intelligent: future motorcycles may be equipped with more intelligent functions, such as intelligent navigation system, vehicle networking technology, automatic driving assistance functions, etc. Intelligent technology will also be applied to the safety and comfort of motorcycles, such as automatic emergency braking systems, intelligent suspension systems, etc., to improve the overall performance and user experience of motorcycles.

Personalization and customization: consumers' demand for personalization is increasing, and motorcycle manufacturers may show more customizable options, including body color, pattern, seat material, accessories, etc., to meet consumers' pursuit of unique motorcycles. The needs of some niche markets, such as retro-style motorcycles and off-road custom motorcycles, may also get more attention.

In terms of opportunities:

Economic recovery drives consumption: the sustained recovery of the US economy brings market growth opportunities for the motorcycle industry and related exhibitions. The increasing demand for high-high quality, high-performance motorcycles and the willingness to pay higher prices for advanced technology and high-quality products will prompt manufacturers to launch more high-end products and display and promote them at the exhibition.

Policy support: In order to reduce carbon emissions and environmental pollution, the government may introduce policies to encourage the development of electric motorcycles, such as subsidies and preferential taxes. Some cities may formulate transportation policies that are conducive to motorcycle travel, such as setting up motorcycle lanes, relaxing motorcycle parking restrictions, etc., which will improve the convenience of motorcycle use, further promote the development of the motorcycle market, and then drive the exhibition. Prosperity.

International cooperation is strengthened: as an international platform, the exhibition attracts exhibitors and visitors from all over the world, provides opportunities for American motorcycle enterprises to cooperate with international enterprises and expand overseas markets; at the same time, it also provides a platform for international enterprises to enter the US market and promote international cooperation and exchanges in the global motorcycle industry.